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The Discipline of Market Leaders : ウィキペディア英語版 | The Discipline of Market Leaders
''The Discipline of Market Leaders'' is a 1995 book written by Michael Treacy and Fred Wiersema and published by Addison-Wesley. The book discusses competitive business strategies. It made ''The New York Times'' best seller list after the authors placed orders for thousands of copies of their own book. ==Content== The core of the book is based on five years of research by the authors into companies such as Wal-Mart, Dell, Southwest Airlines, Cott, Airborne Express, Atlantic Richfield, Home Depot, Intel and Sony. It opens with several business questions, such as "Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Does corn cost that much more than silicon?" The book raises questions about American business management and practices and then attempts to answer them. It also examines the financial benefits for companies that focus primarily on customer satisfaction rather than shareholder profits.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「The Discipline of Market Leaders」の詳細全文を読む
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